Omnisend
Email, SMS & marketing automationSelf-serveEDITOR'S CHOICEPARTNER
Our top pick for eCommerce marketing: email, SMS and web push unified in one platform, with prebuilt store automations that get revenue-driving flows live faster than anything else — and a genuinely usable free tier.
Reviewed by Marcus Taylor★★★★★4.3our ratingUPDATED JUN 16, 2026
87/100
INDEX SCORE · EXCEPTIONALfrom $16/mo
Free plan · paid from $16/mo
How Omnisend scores.
Features & depth88 / 100
Integrations84 / 100
Ease of use90 / 100
Value for money84 / 100
Platforms it integrates with (4/6).
ShShopify ✓WoWooCommerce ✓BCBigCommerce ✓MaAdobe Commerce (Magento) —WiWix / Squarespace ✓AzAmazon —
STRENGTHS
- ✓True multichannel — email, SMS and web push in one place, not bolted on
- ✓Native one-click integrations with Shopify, WooCommerce, BigCommerce and Wix
- ✓Prebuilt eCommerce automations live in minutes, plus a working free plan
WATCH OUT FOR
Contact-based pricing rises as the list grows, and SMS is billed on top via separate credits.
The details.
Category
Email, SMS & marketing automation
How it works
Self-serve
Standout capability
Yes — Email + SMS + push
Integrations
Shopify, WooCommerce, BigCommerce, Wix, Yotpo, Recharge, Gorgias
Pricing
from $16/mo — Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts; Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.
Best for
SMB, Startup, Mid-market
Ready to try Omnisend?
from $16/mo · Free plan · paid from $16/mo
Omnisend pays for featured placement (labelled PARTNER). It never changes its Index Score or where it ranks in our index.
COMMON QUESTIONS
What is Omnisend best for?
Omnisend is best for smb, startup, mid-market teams that need email, sms & marketing automation software. Our top pick for eCommerce marketing: email, SMS and web push unified in one platform, with prebuilt store automations that get revenue-driving flows live faster than anything else — and a genuinely usable free tier.
How much does Omnisend cost?
Omnisend starts at from $16/mo; Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts; Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.. Check the vendor before buying because usage, contacts, orders or add-ons can change the final bill.
What does Omnisend integrate with?
Omnisend integrates with 4 of the 6 ecommerce platforms we track. The platform matrix on this page shows the exact coverage.
What should I compare Omnisend against?
Start with Klaviyo, Mailchimp, Brevo.
OMNISEND COMPARISONS