The best eCommerce email & SMS marketing tools
Marketing tools are how a store turns one-time buyers into repeat customers — abandoned-cart flows, win-backs, segmentation and campaigns tied to what people actually bought.
Omnisend is our top pick: true multichannel (email, SMS and web push in one), with prebuilt store automations that go live fast and a free tier to start. Klaviyo wins when segmentation depth and data are the whole point; Brevo is the value pick; ActiveCampaign for complex automation.
Our top pick for eCommerce marketing: email, SMS and web push unified in one platform, with prebuilt store automations that get revenue-driving flows live faster than anything else — and a genuinely usable free tier.
The eCommerce marketing platform built around customer data — email, SMS and predictive analytics with the deepest Shopify integration in the category. The pick when segmentation depth is the whole point.
An affordable all-in-one email, SMS and marketing-automation platform with a built-in CRM, popular with small stores for its low entry cost and unlimited contact storage.
A marketing-automation and email platform with a built-in CRM, known for deep automation workflows and eCommerce 'Deep Data' integrations for growing SMB and mid-market teams.
Intuit-owned all-in-one email marketing and automation for small-to-mid businesses, with a generous free tier and broad — if shallower — eCommerce integrations.
An eCommerce-focused email and SMS automation platform that ties campaigns to store and purchase data, aimed at growing online retailers.