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Omnisend vs Brevo

How Omnisend and Brevo compare on Index Score, pricing and platform coverage.

Marcus TaylorReviewed by Marcus TaylorUPDATED JUN 16, 2026INCLUDES PARTNER
Omnisend logoOmnisend
EDITOR'S CHOICEPARTNER
87/100 Index Score
★★★★★4.3our rating
Our top pick for eCommerce marketing: email, SMS and web push unified in one platform, with prebuilt store automations that get revenue-driving flows live faster than anything else — and a genuinely usable free tier.
Start free
from $16/mo · Free plan · paid from $16/mo
Brevo logoBrevo
BEST VALUE
82/100 Index Score
★★★★★4.1our rating
An affordable all-in-one email, SMS and marketing-automation platform with a built-in CRM, popular with small stores for its low entry cost and unlimited contact storage.
Try free
from $9/mo · Free plan · 300 emails/day
THE BOTTOM LINE

Omnisend and Brevo solve overlapping problems from different angles. Omnisend leans into true multichannel — email, sms and web push in one place, not bolted on; Brevo into low $9/mo entry with unlimited contacts.

Choose Omnisend if…
True multichannel — email, SMS and web push in one place, not bolted on.
Native one-click integrations with Shopify, WooCommerce, BigCommerce and Wix.
Prebuilt eCommerce automations live in minutes, plus a working free plan.
Visit Omnisend ↗
Choose Brevo if…
Low $9/mo entry with unlimited contacts.
Priced by emails sent, so storing a large list is free.
Built-in CRM, transactional email, SMS and automation in one tool.
Visit Brevo ↗
HOW THEY DIFFER

The short version.

On our benchmark Omnisend takes the higher Index Score (87 to 82) — but that headline hides where each one really pulls ahead.

On platforms, Brevo is wider — 5 of 6 versus 4. If the platform your store runs on isn't covered, the rest barely matters.

On price, Brevo starts lower — from $9/mo against from $16/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.

So Omnisend suits smb/startup/mid-market teams; Brevo leans toward smb/startup.

Omnisend logoWhere Omnisend wins
  • features & depth
  • integrations
  • ease of use
Brevo logoWhere Brevo wins
  • value for money
AT A GLANCE

Side by side.

METRIC
Omnisend
Brevo
Index Score
87
82
Starting price
from $16/mo
from $9/mo
Type
Self-serve
Self-serve
Current offer
Free plan · paid from $16/mo
Free plan · 300 emails/day
Platform coverage
4 / 6 platforms
5 / 6 platforms
Highlights
Email + SMS + push
Email + SMS + automation
Best for
SMB, Startup, Mid-market
SMB, Startup
Value for money
84 / 100
88 / 100
Features & depth
88 / 100
82 / 100
FACTOR BREAKDOWN

How the Index Score splits.

OmnisendBrevo
Features & depth88 vs 82
Integrations84 vs 78
Ease of use90 vs 80
Value for money84 vs 88
COVERAGE

Which platforms each one integrates with.

PLATFORM
Omnisend
Brevo
Shopify logoShopify
WooCommerce logoWooCommerce
BigCommerce logoBigCommerce
Adobe Commerce (Magento) logoAdobe Commerce (Magento)
Wix / Squarespace logoWix / Squarespace
Amazon logoAmazon
Total
4/6
5/6
PRICING

What you'll actually pay.

Omnisend logoOmnisend
from $16/mo
Free plan · paid from $16/mo
  • ·Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts
  • ·Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.
Brevo logoBrevo
from $9/mo
Free plan · 300 emails/day
  • ·Unusually, Brevo is priced by EMAILS SENT per month, not by number of contacts (contacts are stored unlimited and free). Cheapest paid Starter plan is $9/mo for 5,000 emails/month, rising to ~$29/mo (20,000) and ~$69/mo (100,000). Free plan allows 300 emails/day.
FAQ

Omnisend vs Brevo, answered.

Is Omnisend or Brevo cheaper?
Brevo. Omnisend starts at from $16/mo; Brevo at from $9/mo.
Which covers more platforms?
Brevo, with 5 of 6 platforms to 4.
Which has the higher Index Score?
Omnisend, at 87/100 versus 82.
Can I use Omnisend and Brevo together?
Often, yes — plenty of stores run one tool for one job and the other alongside it, or trial both before committing. Running both for a month is a reasonable way to decide.

Affiliate disclosure: Omnisend pays for placement (labelled PARTNER). It never changes their Index Score or where they rank in our index.