Omnisend vs Mailchimp
Both are easy to start with and have a free plan, so new stores weigh them against each other constantly. The split is focus: Omnisend is built only for eCommerce, Mailchimp does a bit of everything for every kind of business.
Omnisend is the better pick for a store that means to grow — the automations are eCommerce-first out of the box, and SMS and push are built in. Mailchimp is the safer choice if email is one small part of a broader business and you value the familiar interface. For a store whose marketing is the growth engine, Omnisend’s focus pays off.
The short version.
On our benchmark Omnisend takes the higher Index Score (87 to 82) — but that headline hides where each one really pulls ahead.
On platforms, Mailchimp is wider — 5 of 6 versus 4. If the platform your store runs on isn't covered, the rest barely matters.
On price, Mailchimp starts lower — from $13/mo against from $16/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Omnisend suits smb/startup/mid-market teams; Mailchimp leans toward smb/startup/mid-market.
- ✓features & depth
- ✓value for money
- ✓integrations
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts
- ·Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.
- ·Priced by contact count, with a free plan (250 contacts, 500 sends/mo). Cheapest paid plan is Essentials at ~$13/mo for 500 contacts
- ·Standard (~$20/mo) adds automations/personalization, Premium (~$350/mo) is the top tier. Bills climb faster than the headline because unsubscribed and non-subscribed contacts count toward the limit unless archived.
Omnisend vs Mailchimp, answered.
Affiliate disclosure: Omnisend pays for placement (labelled PARTNER). It never changes their Index Score or where they rank in our index.