Klaviyo
Email, SMS & marketing automationSelf-serveBEST FOR DATA & SCALE
The eCommerce marketing platform built around customer data — email, SMS and predictive analytics with the deepest Shopify integration in the category. The pick when segmentation depth is the whole point.
Reviewed by Marcus Taylor★★★★★4.2our ratingUPDATED JUN 16, 2026
84/100
INDEX SCORE · EXCEPTIONALfrom $20/mo
Free up to 250 profiles
How Klaviyo scores.
Features & depth92 / 100
Integrations90 / 100
Ease of use78 / 100
Value for money74 / 100
Platforms it integrates with (5/6).
ShShopify ✓WoWooCommerce ✓BCBigCommerce ✓MaAdobe Commerce (Magento) ✓WiWix / Squarespace ✓AzAmazon —
STRENGTHS
- ✓Deep native Shopify integration and eCommerce-specific automations (abandoned cart, browse, predictive)
- ✓Free tier plus combined email + SMS in one platform
- ✓350+ integrations with strong segmentation and reporting
WATCH OUT FOR
Profile-based pricing escalates quickly as the list grows, and SMS is billed separately on top of email.
The details.
Category
Email, SMS & marketing automation
How it works
Self-serve
Standout capability
Yes — Email + SMS + data
Integrations
Shopify, WooCommerce, BigCommerce, Magento, Wix, 350+ integrations
Pricing
from $20/mo — Priced by active profiles, with a free tier (250 profiles, 500 sends/mo). Cheapest paid Email plan is $20/mo at 251–500 contacts; scales steeply (~$30 at 1,000, ~$100 at 5,000, ~$400 at 25,000). Email+SMS adds a separate SMS credit budget on top.
Best for
SMB, Mid-market, Startup, Agency
Ready to try Klaviyo?
from $20/mo · Free up to 250 profiles
KLAVIYO COMPARISONS