ActiveCampaign
Email, SMS & marketing automationSelf-serveBEST FOR AUTOMATIONPARTNER
A marketing-automation and email platform with a built-in CRM, known for deep automation workflows and eCommerce 'Deep Data' integrations for growing SMB and mid-market teams.
Reviewed by Marcus Taylor★★★★★4.1our ratingUPDATED JUN 16, 2026
82/100
INDEX SCORE · EXCEPTIONALfrom $15/mo
14-day free trial
How ActiveCampaign scores.
Features & depth90 / 100
Integrations88 / 100
Ease of use72 / 100
Value for money78 / 100
Platforms it integrates with (5/6).
ShShopify ✓WoWooCommerce ✓BCBigCommerce ✓MaAdobe Commerce (Magento) ✓WiWix / Squarespace ✓AzAmazon —
STRENGTHS
- ✓Powerful, flexible visual automation builder
- ✓Deep Data eCommerce integrations (Shopify, WooCommerce, BigCommerce, Magento)
- ✓Counts only active contacts, not unsubscribed or bounced
WATCH OUT FOR
Pricing scales steeply with contacts and gates key features — segmentation depth, users, premium integrations — to higher tiers.
The details.
Category
Email, SMS & marketing automation
How it works
Self-serve
Standout capability
No — Email + automation + CRM
Integrations
Shopify, WooCommerce, BigCommerce, Magento, Wix, Salesforce, Zapier
Pricing
from $15/mo — Priced by active contacts plus tier. Cheapest paid plan is Starter at $15/mo (annual) / $19/mo (monthly) for up to 1,000 contacts; plans were renamed in 2024/2025 to Starter, Plus, Pro and Enterprise. Cost climbs with volume and tier (~$149/mo Starter at 10,000 contacts).
Best for
SMB, Mid-market, Startup
Ready to try ActiveCampaign?
from $15/mo · 14-day free trial
ActiveCampaign pays for featured placement (labelled PARTNER). It never changes its Index Score or where it ranks in our index.
COMMON QUESTIONS
What is ActiveCampaign best for?
ActiveCampaign is best for smb, mid-market, startup teams that need email, sms & marketing automation software. A marketing-automation and email platform with a built-in CRM, known for deep automation workflows and eCommerce 'Deep Data' integrations for growing SMB and mid-market teams.
How much does ActiveCampaign cost?
ActiveCampaign starts at from $15/mo; Priced by active contacts plus tier. Cheapest paid plan is Starter at $15/mo (annual) / $19/mo (monthly) for up to 1,000 contacts; plans were renamed in 2024/2025 to Starter, Plus, Pro and Enterprise. Cost climbs with volume and tier (~$149/mo Starter at 10,000 contacts).. Check the vendor before buying because usage, contacts, orders or add-ons can change the final bill.
What does ActiveCampaign integrate with?
ActiveCampaign integrates with 5 of the 6 ecommerce platforms we track. The platform matrix on this page shows the exact coverage.
What should I compare ActiveCampaign against?
Start with Klaviyo, Omnisend, Brevo.
ACTIVECAMPAIGN COMPARISONS
ActiveCampaign vs Klaviyo
Automation depth vs eCommerce data — which platform fits how you sell?
ActiveCampaign vs Omnisend
ActiveCampaign vs Omnisend, side by side on Index Score, platform coverage and pricing.
ActiveCampaign vs Brevo
ActiveCampaign vs Brevo, side by side on Index Score, platform coverage and pricing.