ActiveCampaign
Email, SMS & marketing automationSelf-serveBEST FOR AUTOMATIONPARTNER
A marketing-automation and email platform with a built-in CRM, known for deep automation workflows and eCommerce 'Deep Data' integrations for growing SMB and mid-market teams.
Reviewed by Marcus Taylor★★★★★4.1our ratingUPDATED JUN 16, 2026
82/100
INDEX SCORE · EXCEPTIONALfrom $15/mo
14-day free trial
How ActiveCampaign scores.
Features & depth90 / 100
Integrations88 / 100
Ease of use72 / 100
Value for money78 / 100
Platforms it integrates with (5/6).
ShShopify ✓WoWooCommerce ✓BCBigCommerce ✓MaAdobe Commerce (Magento) ✓WiWix / Squarespace ✓AzAmazon —
STRENGTHS
- ✓Powerful, flexible visual automation builder
- ✓Deep Data eCommerce integrations (Shopify, WooCommerce, BigCommerce, Magento)
- ✓Counts only active contacts, not unsubscribed or bounced
WATCH OUT FOR
Pricing scales steeply with contacts and gates key features — segmentation depth, users, premium integrations — to higher tiers.
The details.
Category
Email, SMS & marketing automation
How it works
Self-serve
Standout capability
No — Email + automation + CRM
Integrations
Shopify, WooCommerce, BigCommerce, Magento, Wix, Salesforce, Zapier
Pricing
from $15/mo — Priced by active contacts plus tier. Cheapest paid plan is Starter at $15/mo (annual) / $19/mo (monthly) for up to 1,000 contacts; plans were renamed in 2024/2025 to Starter, Plus, Pro and Enterprise. Cost climbs with volume and tier (~$149/mo Starter at 10,000 contacts).
Best for
SMB, Mid-market, Startup
Ready to try ActiveCampaign?
from $15/mo · 14-day free trial
ActiveCampaign pays for featured placement (labelled PARTNER). It never changes its Index Score or where it ranks in our index.
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