Mailchimp
Email, SMS & marketing automationSelf-serve
Intuit-owned all-in-one email marketing and automation for small-to-mid businesses, with a generous free tier and broad — if shallower — eCommerce integrations.
Reviewed by Marcus Taylor★★★★★4.1our ratingUPDATED JUN 16, 2026
82/100
INDEX SCORE · EXCEPTIONALfrom $13/mo
Free plan available
How Mailchimp scores.
Features & depth78 / 100
Integrations90 / 100
Ease of use88 / 100
Value for money70 / 100
Platforms it integrates with (5/6).
ShShopify ✓WoWooCommerce ✓BCBigCommerce ✓MaAdobe Commerce (Magento) ✓WiWix / Squarespace ✓AzAmazon —
STRENGTHS
- ✓Free plan and low $13/mo entry make it accessible to startups
- ✓Native integrations with all major eCommerce platforms
- ✓Easy to use, with templates, automations and built-in analytics
WATCH OUT FOR
Its eCommerce depth trails Klaviyo and Omnisend, and contact-based pricing counts unsubscribed contacts unless you archive them, so costs creep up.
The details.
Category
Email, SMS & marketing automation
How it works
Self-serve
Standout capability
Yes — Email + marketing automation
Integrations
Shopify, WooCommerce, BigCommerce, Magento, Wix, Canva, QuickBooks, Salesforce
Pricing
from $13/mo — Priced by contact count, with a free plan (250 contacts, 500 sends/mo). Cheapest paid plan is Essentials at ~$13/mo for 500 contacts; Standard (~$20/mo) adds automations/personalization, Premium (~$350/mo) is the top tier. Bills climb faster than the headline because unsubscribed and non-subscribed contacts count toward the limit unless archived.
Best for
SMB, Startup, Mid-market
Ready to try Mailchimp?
from $13/mo · Free plan available
MAILCHIMP COMPARISONS