HEAD TO HEAD
Mailchimp vs Brevo
How Mailchimp and Brevo compare on Index Score, pricing and platform coverage.
Reviewed by Marcus TaylorUPDATED JUN 16, 2026
Mailchimp
82/100 Index Score
★★★★★4.1our rating
Intuit-owned all-in-one email marketing and automation for small-to-mid businesses, with a generous free tier and broad — if shallower — eCommerce integrations.
Try free ↗from $13/mo · Free plan available
VS
Brevo
BEST VALUE
82/100 Index Score
★★★★★4.1our rating
An affordable all-in-one email, SMS and marketing-automation platform with a built-in CRM, popular with small stores for its low entry cost and unlimited contact storage.
Try free ↗from $9/mo · Free plan · 300 emails/day
THE BOTTOM LINE
Mailchimp and Brevo solve overlapping problems from different angles. Mailchimp leans into free plan and low $13/mo entry make it accessible to startups; Brevo into low $9/mo entry with unlimited contacts.
Choose Mailchimp if…
✓ Free plan and low $13/mo entry make it accessible to startups.
✓ Native integrations with all major eCommerce platforms.
✓ Easy to use, with templates, automations and built-in analytics.
Choose Brevo if…
✓ Low $9/mo entry with unlimited contacts.
✓ Priced by emails sent, so storing a large list is free.
✓ Built-in CRM, transactional email, SMS and automation in one tool.
HOW THEY DIFFER
The short version.
Mailchimp and Brevo land on the same Index Score (82) — so this one comes down to what you actually need, not the headline number.
Platform coverage is a wash: both integrate with 5 of the 6 platforms we track.
On price, Brevo starts lower — from $9/mo against from $13/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Mailchimp suits smb/startup/mid-market teams; Brevo leans toward smb/startup.
Where Mailchimp wins
- ✓integrations
- ✓ease of use
Where Brevo wins
- ✓features & depth
- ✓value for money
AT A GLANCE
Side by side.
METRIC
Mailchimp
Brevo
Index Score
82
82
Starting price
from $13/mo
from $9/mo✓
Type
Self-serve
Self-serve
Current offer
Free plan available
Free plan · 300 emails/day
Platform coverage
5 / 6 platforms
5 / 6 platforms
Highlights
Email + marketing automation
Email + SMS + automation
Best for
SMB, Startup, Mid-market
SMB, Startup
Value for money
70 / 100
88 / 100✓
Features & depth
78 / 100
82 / 100✓
FACTOR BREAKDOWN
How the Index Score splits.
MailchimpBrevo
Features & depth78 vs 82
Integrations90 vs 78
Ease of use88 vs 80
Value for money70 vs 88
COVERAGE
Which platforms each one integrates with.
PLATFORM
Mailchimp
Brevo
Shopify
✓
✓
WooCommerce
✓
✓
BigCommerce
✓
✓
Adobe Commerce (Magento)
✓
✓
Wix / Squarespace
✓
✓
Amazon
—
—
Total
5/6
5/6
PRICING
What you'll actually pay.
Mailchimp
from $13/mo
Free plan available
- ·Priced by contact count, with a free plan (250 contacts, 500 sends/mo). Cheapest paid plan is Essentials at ~$13/mo for 500 contacts
- ·Standard (~$20/mo) adds automations/personalization, Premium (~$350/mo) is the top tier. Bills climb faster than the headline because unsubscribed and non-subscribed contacts count toward the limit unless archived.
Brevo
from $9/mo
Free plan · 300 emails/day
- ·Unusually, Brevo is priced by EMAILS SENT per month, not by number of contacts (contacts are stored unlimited and free). Cheapest paid Starter plan is $9/mo for 5,000 emails/month, rising to ~$29/mo (20,000) and ~$69/mo (100,000). Free plan allows 300 emails/day.
FAQ
Mailchimp vs Brevo, answered.
Is Mailchimp or Brevo cheaper?
Brevo. Mailchimp starts at from $13/mo; Brevo at from $9/mo.
Which covers more platforms?
They're level — both integrate with 5 of 6.
Which has the higher Index Score?
They tie at 82/100.
Can I use Mailchimp and Brevo together?
Often, yes — plenty of stores run one tool for one job and the other alongside it, or trial both before committing. Running both for a month is a reasonable way to decide.
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