ActiveCampaign vs Brevo
How ActiveCampaign and Brevo compare on Index Score, pricing and platform coverage.
ActiveCampaign and Brevo solve overlapping problems from different angles. ActiveCampaign leans into powerful, flexible visual automation builder; Brevo into low $9/mo entry with unlimited contacts.
The short version.
ActiveCampaign and Brevo land on the same Index Score (82) — so this one comes down to what you actually need, not the headline number.
Platform coverage is a wash: both integrate with 5 of the 6 platforms we track.
On price, Brevo starts lower — from $9/mo against from $15/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So ActiveCampaign suits smb/mid-market/startup teams; Brevo leans toward smb/startup.
- ✓features & depth
- ✓integrations
- ✓ease of use
- ✓value for money
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by active contacts plus tier. Cheapest paid plan is Starter at $15/mo (annual) / $19/mo (monthly) for up to 1,000 contacts
- ·plans were renamed in 2024/2025 to Starter, Plus, Pro and Enterprise. Cost climbs with volume and tier (~$149/mo Starter at 10,000 contacts).
- ·Unusually, Brevo is priced by EMAILS SENT per month, not by number of contacts (contacts are stored unlimited and free). Cheapest paid Starter plan is $9/mo for 5,000 emails/month, rising to ~$29/mo (20,000) and ~$69/mo (100,000). Free plan allows 300 emails/day.
ActiveCampaign vs Brevo, answered.
Affiliate disclosure: ActiveCampaign pays for placement (labelled PARTNER). It never changes their Index Score or where they rank in our index.