Omnisend vs ActiveCampaign
How Omnisend and ActiveCampaign compare on Index Score, pricing and platform coverage.
Omnisend and ActiveCampaign solve overlapping problems from different angles. Omnisend leans into true multichannel — email, sms and web push in one place, not bolted on; ActiveCampaign into powerful, flexible visual automation builder.
The short version.
On our benchmark Omnisend takes the higher Index Score (87 to 82) — but that headline hides where each one really pulls ahead.
On platforms, ActiveCampaign is wider — 5 of 6 versus 4. If the platform your store runs on isn't covered, the rest barely matters.
On price, ActiveCampaign starts lower — from $15/mo against from $16/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Omnisend suits smb/startup/mid-market teams; ActiveCampaign leans toward smb/mid-market/startup.
- ✓ease of use
- ✓value for money
- ✓integrations
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts
- ·Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.
- ·Priced by active contacts plus tier. Cheapest paid plan is Starter at $15/mo (annual) / $19/mo (monthly) for up to 1,000 contacts
- ·plans were renamed in 2024/2025 to Starter, Plus, Pro and Enterprise. Cost climbs with volume and tier (~$149/mo Starter at 10,000 contacts).
Omnisend vs ActiveCampaign, answered.
Affiliate disclosure: both tools on this page pay for placement (labelled PARTNER). It never changes their Index Score or where they rank in our index.