Omnisend vs Drip
How Omnisend and Drip compare on Index Score, pricing and platform coverage.
Omnisend and Drip solve overlapping problems from different angles. Omnisend leans into true multichannel — email, sms and web push in one place, not bolted on; Drip into deep native ecommerce integrations with purchase and behaviour data.
The short version.
On our benchmark Omnisend takes the higher Index Score (87 to 79) — but that headline hides where each one really pulls ahead.
Platform coverage is a wash: both integrate with 4 of the 6 platforms we track.
On price, Omnisend starts lower — from $16/mo against from $39/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Omnisend suits smb/startup/mid-market teams; Drip leans toward smb/mid-market.
- ✓features & depth
- ✓ease of use
- ✓value for money
No clear lead on the four scored factors — it's close.
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by contact count, with a working free plan (250 contacts, 500 emails/mo). Standard starts at $16/mo for up to 500 contacts
- ·Pro from $59/mo (2,500 contacts, unlimited emails). Cost climbs with list size (~$65/mo Standard at 5,000 contacts) and SMS is metered separately.
- ·Priced purely by contact count with full feature parity across tiers (no feature gating). Entry is $39/mo for up to 2,500 contacts — there is no smaller tier and no free plan (14-day trial only). Scales automatically: ~$89/mo at 5,000, ~$154/mo at 10,000, ~$289/mo at 20,000.
Omnisend vs Drip, answered.
Affiliate disclosure: Omnisend pays for placement (labelled PARTNER). It never changes their Index Score or where they rank in our index.