Klaviyo vs Drip
How Klaviyo and Drip compare on Index Score, pricing and platform coverage.
Klaviyo and Drip solve overlapping problems from different angles. Klaviyo leans into deep native shopify integration and ecommerce-specific automations (abandoned cart, browse, predictive); Drip into deep native ecommerce integrations with purchase and behaviour data.
The short version.
On our benchmark Klaviyo takes the higher Index Score (84 to 79) — but that headline hides where each one really pulls ahead.
On platforms, Klaviyo is wider — 5 of 6 versus 4. If the platform your store runs on isn't covered, the rest barely matters.
On price, Klaviyo starts lower — from $20/mo against from $39/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Klaviyo suits smb/mid-market/startup/agency teams; Drip leans toward smb/mid-market.
- ✓features & depth
- ✓integrations
No clear lead on the four scored factors — it's close.
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by active profiles, with a free tier (250 profiles, 500 sends/mo). Cheapest paid Email plan is $20/mo at 251–500 contacts
- ·scales steeply (~$30 at 1,000, ~$100 at 5,000, ~$400 at 25,000). Email+SMS adds a separate SMS credit budget on top.
- ·Priced purely by contact count with full feature parity across tiers (no feature gating). Entry is $39/mo for up to 2,500 contacts — there is no smaller tier and no free plan (14-day trial only). Scales automatically: ~$89/mo at 5,000, ~$154/mo at 10,000, ~$289/mo at 20,000.