Klaviyo vs Brevo
How Klaviyo and Brevo compare on Index Score, pricing and platform coverage.
Klaviyo and Brevo solve overlapping problems from different angles. Klaviyo leans into deep native shopify integration and ecommerce-specific automations (abandoned cart, browse, predictive); Brevo into low $9/mo entry with unlimited contacts.
The short version.
On our benchmark Klaviyo takes the higher Index Score (84 to 82) — but that headline hides where each one really pulls ahead.
Platform coverage is a wash: both integrate with 5 of the 6 platforms we track.
On price, Brevo starts lower — from $9/mo against from $20/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Klaviyo suits smb/mid-market/startup/agency teams; Brevo leans toward smb/startup.
- ✓features & depth
- ✓integrations
- ✓value for money
Side by side.
How the Index Score splits.
Which platforms each one integrates with.
What you'll actually pay.
- ·Priced by active profiles, with a free tier (250 profiles, 500 sends/mo). Cheapest paid Email plan is $20/mo at 251–500 contacts
- ·scales steeply (~$30 at 1,000, ~$100 at 5,000, ~$400 at 25,000). Email+SMS adds a separate SMS credit budget on top.
- ·Unusually, Brevo is priced by EMAILS SENT per month, not by number of contacts (contacts are stored unlimited and free). Cheapest paid Starter plan is $9/mo for 5,000 emails/month, rising to ~$29/mo (20,000) and ~$69/mo (100,000). Free plan allows 300 emails/day.