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Drip vs Brevo

How Drip and Brevo compare on Index Score, pricing and platform coverage.

Marcus TaylorReviewed by Marcus TaylorUPDATED JUN 16, 2026
Drip logoDrip
79/100 Index Score
★★★★★4.0our rating
An eCommerce-focused email and SMS automation platform that ties campaigns to store and purchase data, aimed at growing online retailers.
Start trial
from $39/mo · 14-day free trial
Brevo logoBrevo
BEST VALUE
82/100 Index Score
★★★★★4.1our rating
An affordable all-in-one email, SMS and marketing-automation platform with a built-in CRM, popular with small stores for its low entry cost and unlimited contact storage.
Try free
from $9/mo · Free plan · 300 emails/day
THE BOTTOM LINE

Drip and Brevo solve overlapping problems from different angles. Drip leans into deep native ecommerce integrations with purchase and behaviour data; Brevo into low $9/mo entry with unlimited contacts.

Choose Drip if…
Deep native eCommerce integrations with purchase and behaviour data.
Simple, transparent contact-based pricing with full feature parity at every tier.
Strong visual automation builder built around revenue and store events.
Visit Drip ↗
Choose Brevo if…
Low $9/mo entry with unlimited contacts.
Priced by emails sent, so storing a large list is free.
Built-in CRM, transactional email, SMS and automation in one tool.
Visit Brevo ↗
HOW THEY DIFFER

The short version.

On our benchmark Brevo takes the higher Index Score (82 to 79) — but that headline hides where each one really pulls ahead.

On platforms, Brevo is wider — 5 of 6 versus 4. If the platform your store runs on isn't covered, the rest barely matters.

On price, Brevo starts lower — from $9/mo against from $39/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.

So Drip suits smb/mid-market teams; Brevo leans toward smb/startup.

Drip logoWhere Drip wins
  • integrations
Brevo logoWhere Brevo wins
  • value for money
AT A GLANCE

Side by side.

METRIC
Drip
Brevo
Index Score
79
82
Starting price
from $39/mo
from $9/mo
Type
Self-serve
Self-serve
Current offer
14-day free trial
Free plan · 300 emails/day
Platform coverage
4 / 6 platforms
5 / 6 platforms
Highlights
Ecommerce ESP + automation
Email + SMS + automation
Best for
SMB, Mid-market
SMB, Startup
Value for money
72 / 100
88 / 100
Features & depth
82 / 100
82 / 100
FACTOR BREAKDOWN

How the Index Score splits.

DripBrevo
Features & depth82 vs 82
Integrations85 vs 78
Ease of use78 vs 80
Value for money72 vs 88
COVERAGE

Which platforms each one integrates with.

PLATFORM
Drip
Brevo
Shopify logoShopify
WooCommerce logoWooCommerce
BigCommerce logoBigCommerce
Adobe Commerce (Magento) logoAdobe Commerce (Magento)
Wix / Squarespace logoWix / Squarespace
Amazon logoAmazon
Total
4/6
5/6
PRICING

What you'll actually pay.

Drip logoDrip
from $39/mo
14-day free trial
  • ·Priced purely by contact count with full feature parity across tiers (no feature gating). Entry is $39/mo for up to 2,500 contacts — there is no smaller tier and no free plan (14-day trial only). Scales automatically: ~$89/mo at 5,000, ~$154/mo at 10,000, ~$289/mo at 20,000.
Brevo logoBrevo
from $9/mo
Free plan · 300 emails/day
  • ·Unusually, Brevo is priced by EMAILS SENT per month, not by number of contacts (contacts are stored unlimited and free). Cheapest paid Starter plan is $9/mo for 5,000 emails/month, rising to ~$29/mo (20,000) and ~$69/mo (100,000). Free plan allows 300 emails/day.
FAQ

Drip vs Brevo, answered.

Is Drip or Brevo cheaper?
Brevo. Drip starts at from $39/mo; Brevo at from $9/mo.
Which covers more platforms?
Brevo, with 5 of 6 platforms to 4.
Which has the higher Index Score?
Brevo, at 82/100 versus 79.
Can I use Drip and Brevo together?
Often, yes — plenty of stores run one tool for one job and the other alongside it, or trial both before committing. Running both for a month is a reasonable way to decide.